March 30, 2020
Now that the majority of our meetings have gone virtual, working professionals are wondering how they can master that on-camera glow. Rest assured that using the retouch feature on Zoom isn’t your only option, and that there is a way to beat the unflattering nature of the laptop camera.
Creating a webcam-friendly makeup look is one thing, but nailing one that’s still subtle and professional is another. Work-friendly webcam looks combine subtlety with pops of color in just the right places.
Step 1: A touch of foundation.
Chances are, unless you’re an influencer, you don’t have the privilege of professional studio lighting in your home office. Relying on standard light fixtures and spotty natural lighting from your window can give your skin an uneven appearance as it battles with awkward shadows created by your environment.
A light coating of foundation can go a long way toward restoring some evenness to your skin. Too much could create an awkward glare, so there’s no need to go overboard. Remember that this is more to make up for the unflattering lighting of your environment than it is cover up blemishes.
Step 2: A dab of blush.
Sadly, webcams have the tendency to wash most of us out. What’s more, we’re more likely to be in close proximity to a window in our home office than in the regular office, which only contributes to this further.
Add a pop of color to your complexion with some peach or rose-colored blush. You definitely want to lead with a bright color, as it will always appear toned down on your webcam. Blush is effective at better defining your facial features, which the poor-quality cameras built into most laptops fail at doing.
Emphasize those brow bones, cheekbones, and other striking features with some popping blush.
Step 3: Keep it natural.
Winged eyeliner may make your work-from-home appearance look a little too efforted. That’s not to say that it doesn’t have its place in the virtual-professional setting. However, among casual communications with colleagues, maybe settle for just a bit of mascara instead.
Extended and volumized eyelashes come across beautifully in any visual medium. It’s that add-on that makes a world of difference when it comes to brightening up your eyes, without ever being easily pinpointed by other parties.
Make sure to curl your eyelashes first for a wide-awake look that’ll definitely make a positive impression. Keep in mind that, for the purpose of a webcam call, bold black mascara is your best bet over any other shade.
Step 4: A loose, casual updo.
The messy bun may be the hairstyle of choice for maximum at-home comfort, but it unfortunately lacks professionalism. For Zoom meetings, you’ll want to find a happy medium between loose locks and a tight-knit bun.
Rather, opt for a low chignon, a half-up/half-down look, or a mid-way ponytail. This keeps you looking polished, with any loose strands out of your face, without looking over-the-top prepped and prettied.
Keep gels and excessive hair styling products out of this process, as they can create a shine that’s unflattering on camera.