July 24, 2020
Do you consider yourself a beauty enthusiast? Are you looking to switch up your career? You may have a lucrative and fulfilling career in beauty in your future.
When the coronavirus pandemic began spreading in early 2020, the world and the economy were flipped upside down. Many, many workers have been laid off, and the beauty industry is no exception.
If you’ve always dreamt of a career in beauty, you might think now is not the time to make the switch into this field. After all, the economy’s bad, and beauty stores and salons are widely considered “inessential” businesses.
While the impact of COVID-19 has been devastating, there are the occasional silver linings, one being that now is a great time to launch a new career online. If you were laid off, furloughed, or even if you have some extra time while quarantining, now’s your chance to build a new livelihood based on your passions!
But how? Keep reading for our top ways you can launch an online beauty career you will love!
Become a social media beauty guru
This one’s a no-brainer. If you’re a beauty enthusiast, you’ve no doubt considered building a platform on Instagram or YouTube to share your top tips and connect with fellow beauty lovers. Not to mention, many beauty gurus make a pretty penny off their content!
Well, there’s no better time than now to give it a shot. Not only will a career in online content creation give you the free and flexible lifestyle everyone wants, it gives you the potential to earn far more than you can in most traditional jobs.
How? A crazy trend called “influencer marketing.” Beauty brands will pay beauty gurus with a platform to sponsor their products. Beauty gurus can earn up to millions from creating sponsored content.
Influencer marketing has been a booming form of marketing for a while, but it isn’t showing any signs of slowing down any time soon. In fact, according to Influencer Marketing Hub, 63% of marketers intend to increase their influencer marketing budget in the next year.
Offer online beauty consultations
If you are your friends’ go-to gal for beauty advice, this could be the perfect career for you. With many beauty stores and salons closed, consumers are turning to online beauty consultations to figure out what the best routines, products, and looks are best for them.
Online beauty consultations can be done via Zoom, Skype, or Facetime. As a beauty consultant, after learning about your client’s background and beauty goals, you can recommend routines, products, and new looks that would suit them well.
Become a beauty writer
Do you consider yourself a wordsmith who also has an affinity for all things beauty? You could have a successful career as a beauty writer!
Find a beauty publication you like and offer to become a contributing writer, documenting your own looks and experiences. Some online publications that pay freelance writers include xoJane, BlogHer, Bustle, and Refinery29. If you play your cards right, one day you could see your words in Cosmopolitan or Marie Claire!
Or, why not start your own beauty blog (or vlog)?
Dabble in DIY cosmetics
Another viable career path for beauty lovers is to create your own beauty products. It doesn’t take an assembly line to make your own lip tint or moisturizer. With some simple ingredients that you can easily order online, you can make your own.
If you are passionate about natural, organic beauty products, this could be a great career path for you. According to Wise Guy Reports, the natural, organic beauty market was worth$11.5 billion in 2018, and it’s set to more than double by 2025, reaching an estimated $23.6 billion by the end of 2025. Get your foot in the door now!